New Breath Mints Look Like Cocaine
The newest Hershey breath mint, “Ice Breakers Pacs,” just hit stores, but you better buy yours soon. Production on the Pacs, which are small dissolvable pouches filled with artificial sweeteners, has been stopped because the mints look like little bags of drugs:
Members of Philadelphia’s police narcotics squad said the mints closely resemble tiny heat-sealed bags used to sell powdered street drugs. They charged that the consequences could be serious if, for example, a child familiar with the mints found a package of cocaine.
If you’re like me, you’re probably thinking that there’s no way that a major corporation like Hershey could have screwed up this badly. Well, see for yourself.
For scale, each little packet is about the size of a nickel. See the resemblance?
Hershey has said the mints were not intended to resemble anything, and [Hershey CEO David J.] West said consumers who tested and purchased the product liked it.
Maybe they liked it because they thought it made them feel euphoric, or gave them energy, or made them more aware of their surroundings?
Hershey’s Ice Breakers Pacs: innocent mistake or disturbing marketing tactic?
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